It is the basic need of most businesspersons to conduct formal surveys to understand and get public opinion about the product or service that they deal in. most of the business managers have had the experience of conducting a web survey or two but are yet to harness the complete range of benefits that are offered by providers of online survey software. These vendors who enable their clients to put out a web survey have now become an integral part of the research teams of their client organizations.
Skeptics may tell you that you can create a survey and e-mail it across to the customers who have registered themselves in your customer database. This approach has many flaws; the main problem is with the lack of organization. The customers may not respond in a single format, this will lead to a lot of issues with collating the responses. The next major issue with this type of e-mail based questionnaire is that the analysis of the data may be skewed because of researcher bias in aggregating the data. Online surveys present effective solutions that negate the problems of the e-mail based questionnaires as they score high on the manageability front.