If you ask experts what the secret to a good marketing strategy is, it’s very likely that one of the answers would be to ensure that all of your product and service offerings are based on solid market research. Every time you come up with a new variant or a new line extension, and even as you craft your promotional and advertising strategies, you should ensure that all your actions are based on the right market research tools. Market research is important because you have to think of your consumers first and foremost as you craft your strategies. You need to know what works for them and what strategies they will respond to. This is where surveys come in. Conducting a survey can help you get to know your target consumers better, and this can subsequently help you come up with the right kind of marketing strategy.